Old carpet and dated stair finish
Document what the homeowner wanted to change: worn carpet, dirt, squeaks, color mismatch, or staircase that made the entry feel dated.
A local case-study template for documenting the kind of project FIR wants to rank for: carpet removal, stair prep, LVP tread planning, risers, nosing, trim, and a finished staircase.

Case studies are strongest when they are specific. Add the actual material color, stair count, homeowner goal, prep issue, install details, timeline, and finished photos.
Document what the homeowner wanted to change: worn carpet, dirt, squeaks, color mismatch, or staircase that made the entry feel dated.
Show removal, subfloor review, tread fitting, risers, nosing, trim, transitions, and cleanup.
Finish with after photos, material name, city, timeline, and a verified customer quote when available.
FIR can review photos, step count, square footage, project city, and material direction before the in-home estimate so the first conversation is sharper.